How can we organize FLOWVISUAL branded vending cart union market ?
What is FLOWVISUAL branded vending cart union market ?
It is a new type of market, with features : Easy moving, commodities related to each other, managed by professional agency with special staff. It is different than single brand pop up mini shop.
It is group organized. As you know, it is very difficult for new creative brand get customer flow from website, and high cost to set up their distributors point of sales network. For many young brand company, they don’t have enough capital for marketing and advertising investment, not possible open chain store in short time. and no money for rank of Keywords searching rank on website advertsing. Seldom suitable option for their brand promotion. Though there are some new tools appeared in the market, such TIKTOK, and social media such as Facebook , Youtube and Twitter
etc. These channels are very slow for brand agency gathering customer attentions. Especially achieve self – broadcasting on their social apps. The most economical way for advertising is, try to
create vaueable content, and interesting topic, useful knowledge, experience sharing. The brand culture should be not split to be each single industry, they have to be close to people’s daily life.
For example, when we talk about tea, why we have to concentrate on tea itself. Why not concern about the cup, and the spring water ? When we drink tea, these products are combined in our
life. During brand marketing content design, most of the time, supplier only take time for their own products physical features. It is very boring for customer just get almost same photos, videos
and product descriptions on website e shop. If just use copy version introduction, and use same marketing tools, how can we achieve different brand marketing performance ? It is not possible.
Here below our new strategy concepts :
- We can try to build an website community, just with a QR code, we can open the website link from phone, pad and PC pages. Brand agency and their customers can upload their comments, sharing photos, videos, questions, and discuss topic on this website.
2. Life circle brand agencies union marketing. If we can gathering advantages from different companies, with same target customers, it can be big power team towards the market. Maybe some people will thinking it will be great risk for customer contradictions. It is really too narrow sight for future marketing. No customer belong to any brand agency, loyalty depend on benefit towards customers, if there is no attractive culture content, all customer will move to other brand.
3. Traditional internet marketing is centralization, customer flow to the brand agency who can pay higher advertising keywords rank. FLOWVISUAL new strategy is un-centralization, all customers and brand agency can creat their own link area with very low cost.
4. Not only on line marketing social communications, but also off line flow market. Take a look at below example, which FLOWVISUAL hold in 5 star hotel, it is business network international
commerical conference. Sometimes, they move to outdoor grass land for party. There are many different industry vendors, such as red wine, tea, toys, food, watches, fabric bag etc. They come from
completely different industry, business model as manufacturer or distributors or retailor agents.
Look at this item PT24, vodka brand, applied in bar pub or high level hotel. It adapt the environment properly. Impressive sight.
Now the vending cart is not only functional display stand or portable cart, or simple furniture, we can consider as brand culture, it gives people impression of brand, draw attention of party members. Beauty economic not just exist in make up industry or home decocoration industry, we are able to apply it everywhere, any points of visual impact.
Why not give some backlit on the table display ? It looks like a big light box, but also as a folding table. It is made of fabric outside. Surround as cylinder, can be oval, square or round shape.
Customization graphic with back lighted is standard option.
FLOWVISUAL provide different display solution for different products. Tea display trolley indoor,
Watches display trolley box indoor
More and more industry new brand born, FLOWVISUAL willing to help all brand agency achieve unique brand culture towards market, improve marketing performance !